Horizontalizm

About

This project was started quite by accident.

While visiting Detroit on a 17 day Chrysler project for Weiden+Kennedy, Portland. Antony Goldstein shot a photo of myself, Jon Soto, lying on the street next to a steaming manhole cover. This was just for shits n’ giggles.

That was the day Horizontalizm was born.

What transpired over our remaining time in Detroit took on a life all its own.

I believe we are on the brink of something greater than ourselves.

Perhaps one day, people everywhere will commit acts of Horizontalizm and share them with tales of valor and pride

And perhaps… just perhaps, the roots of these acts will be traced back to a windy Michigan day in the March of 2011.

In the meantime…. This is where Horizontalizm began…. And this is where the Horizontalist ethos lives.

Onward and downward. Questions?
Post your Horizontalizm here:

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Sunday, April 10, 2011

The first moment of Horizontalizm.

Joined by homeless funnyman, ‘California Jones’.

Roadside. Novi, Michigan

Horizontalizm and the Waterslide

Horizontalizm and the Long Hall.

Warehouse lawn…Hoizontalizm. Horizontalizm….Warehouse lawn.

Bottomsdown Horizontalizm was only used early in the movement. The more poignant facedown style soon evolved into the most dominant of all that is horizontal.

Horizontalizm and the Hard Rock Detroit.

Commitment to craft. Westin Detroit.

Lateral at the Fox Detroit.

Horizontalizm at the Kronk Gym. Detroit. Sugar Hill, Kronk’s most famous cornerman for many years.

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Horizontalizm

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Tumbleroll

Colophon